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Belle Époque · Aalsmeer
About Belle Époque
A rose nursery in Aalsmeer with a mission: the most beautiful, most fragrant, and strongest roses — honestly grown, directly from the grower.
Our story
From Aalsmeer to your garden
Belle Époque is a rose nursery in the heart of Aalsmeer — the flower capital of the world. We grow roses with one goal: to make them more beautiful, fragrant, and stronger than you can find anywhere else.
We are not a wholesaler, not an intermediary. We are growers. That means we know our plants from seed to bloom, and we can honestly tell you what works and what doesn’t — in your garden, in your soil, in your location.
Our roses grow 100% pesticide-free. This is a conscious choice, for the health of the plant, the bees, and ultimately your garden. We are actively working towards fully organic cultivation.
We select cultivars based on character: true fragrance, unique colors, strong blooming. Roses that bloom three times a year and get better year after year. Roses you tell stories about.
Our approach
What makes us different
Unsprayed & conscious
Our roses grow without chemical pesticides. We are actively working towards fully organic cultivation — for you, for the bees, for the future.
Fragrance is not a bonus
We deliberately choose fragrant cultivars. Scent makes a rose personal — it’s the difference between a beautiful plant and an unforgettable experience in your garden.
Unique assortment
Our cultivars are not just readily available. We select for character, color, and strength — roses that bloom three times a year and grow stronger year after year.
Personal contact
You buy from people, not from a webshop. We know our roses by name and are ready to offer advice—whether you buy one plant or design an entire garden.
Our collaboration
Belle Époque × Tambuzi
In addition to our own garden roses, we collaborate with Tambuzi Roses from Kenya — one of the most exceptional cut rose growers in the world.
Tambuzi is Fairtrade certified, B Corp certified, and Carbon Neutral Gold. Over 400 people proudly work there on fragrant cut roses that are delivered weekly. True fragrance in cut roses is rare — at Tambuzi, it is the standard.
Together, we offer a unique range: garden roses from Belle Époque and cut roses from Tambuzi, both with a story worth telling.
Come and meet us
Visit our nursery in Aalsmeer, or order directly online. We are always ready to offer advice.