Japanese Rose BI – Matsuri (Festival) (NEW 2026)
Japanese Rose BI – Matsuri (Festival) (NEW 2026)
Plant properties
Japanese Rose BI – Matsuri (Festival) (NEW 2026) at a glance
Japanese Rose BI – Matsuri is a lively and expressive climbing rose that brings color, movement, and energy to the garden. Its flowers display a playful interplay of red and yellow with stripes, which softens and lightens as the flower ages. Like a festival, Matsuri constantly changes its mood.
This is a rose that deserves to be seen — cheerful, strong, and full of life.
The meaning of the name
Matsuri (祭り) means Festival in Japanese. Festivals in Japan stand for gathering, color, rhythm, and celebration. You can see this meaning directly reflected in this rose: exuberant in appearance, yet always in harmony.
Matsuri is the celebration within the Japanese Rose BI collection.
Japanese origin & breeding
Matsuri was bred by Hiroshi Hirabayashi in Japan and introduced in 1994 by Keisei Rose Nurseries Inc.
The rose belongs to the group of large-flowered climbing roses, with strong growth and rich blooming.
Flower & scent
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Flower color: red and yellow with stripes, changing to softer shades
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Flower shape: full (17–25 petals), bowl-shaped
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Flower size: medium
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Scent: light and subtle
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Blooming: in waves throughout the season
The changing colors and rich blooming make each flowering phase different — just like a celebration always has new moments.
Growth & use in the garden
Japanese Rose BI – Matsuri is a strong climbing rose with vigorous upward growth.
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Height: up to approx. 200 cm
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Type: large-flowered climbing rose
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Location: sunny
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Use: pergolas, rose arches, fences, walls
Matsuri is ideal for creating vertical accents in the garden and combines beautifully with calm planting that lets its colors speak.
Japanese Rose BI – energy within harmony
Matsuri is part of the Japanese Rose BI selection of Belle Epoque.
BI (美) stands for beauty according to Japanese aesthetics: even exuberance must be in balance. Matsuri shows that color and energy perfectly go together with harmony.
Exclusive at Belle Epoque – new range 2026
Japanese Rose BI – Matsuri is exclusively available at Belle Epoque and is part of the new Japanese garden rose range 2026. A unique Japanese climbing rose for enthusiasts who want to bring their garden to life.
Forty years of nothing but roses
Belle Époque is a family business, not a wholesaler. From our greenhouses in Aalsmeer, we have been growing only roses for over four decades — and every plant we send out is personally selected by us. This way, you receive not a catalog rose, but a plant ready to grow.
"Beautiful climbing rose, bloomed abundantly in the very first year! Well packaged and exactly what I expected based on the description. Belle Époque truly delivers top quality."
"The rose is well packaged and looks beautiful. Fast delivery, and the personal advice via email was very valuable — I wasn’t sure where to plant it."
"Amazing quality & service. I ordered two New Dawns and they are developing beautifully in the garden. Fast shipping from Aalsmeer to Belgium — would absolutely order again."